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In the last year, the dating site has shaken up the industry by essentially opening its doors and encouraging singles to mingle freely.
Looking to the future, Free And Single aims to continue meeting the demands of modern singles and adapting to fit the changing times.
The number of members logging in per month went up by 20%, while the number of monthly active users increased by over 30%.
As it turns out, singles are more likely to use the site frequently when chatting and matching is totally free. Free And Single has increased its number of completed profiles by 43%, and the number of messages sent on the dating site has multiplied by 150%. “Word-of-mouth has increased dramatically, leading to more people joining and trying us out.” In fact, when Free And Single surveyed its new members last year, 60% of them said they joined the site because of a friend, colleague, or family member’s recommendation.
“I want us to be recognized by our members as a trusted, friendly, approachable brand,” Tim said.
However, the Free And Single team felt they could still do more to improve the overall experience. The dating site’s user-friendly features lower the barriers between singles and allow members to build relationships in a natural and affordable way online.This has led to a 150% increase in the number of messages exchanged on the site, and the higher level of engagement has made Free And Single a more effective and trustworthy place to meet people online.The Free And team has been in the dating industry for over a decade, and they have spent that time observing online daters and listening to their needs.“When we looked at the market, and asked our members what they wanted, we decided to go one step further,” Tim said, “to prove that you can run a good, genuine dating company which is free for members to use.” Today, Free And Single is 100% free for men and women. The team is currently working to update its matching techniques so that members can quickly and easily find someone they’re likely to click with.In 2018, the Free And Single team plans on rolling out some new features to improve the functionality of the site and allow members to smoothly transition from browsing for dates to starting a conversation.The founders believed single men would be willing to bear the cost burden because they would have the security of knowing that women could respond to their messages.Free And Single thereby increased female engagement on the site and provided a threshold of entry to keep out guys who weren’t serious about making a commitment.Thanks to the site’s updates, members can save their cash and use it on their dates.Since its inception, Free And Single has set itself apart from the competition by paying attention to what singles want and putting their best interest first.Response to its recent updates has been largely positive, and its influence has grown as people spread the word about its free services.Big things are on the horizon for the UK-based dating site, including an expansion overseas.