Dating sites for young adults
In 2008, Cynthia Feliciano, Belinda Robnett, and Golnaz Komaie from the University of California, Irvine, investigated the preferences of online daters long gendered and racial lines by selecting profiles on Yahoo!Personals – then one of the top Internet romance sites in the U.
That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.
At the same time, usage among those between the ages of 55 and 64 doubled.
People in their mid-30s to mid-50s all saw noticeable increases in usage, but people aged 25 to 34 saw no change.
Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
Attitudes towards online dating improved visibly between 20, the Pew Research Center found.