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“I thought, ‘Why couldn’t I just take what I had developed, and train someone else to sound like me, and outsource my online dating to him?’” After finding someone on Craigslist who “did a really great job,” Valdez started thinking about how many people were in the same position: time-poor professionals who might benefit from some of the lessons he’d learnt.“With [dating apps’] explosion in popularity, it means that you have a huge dating pool at your fingertips, but you’re also in direct competition with everyone else in your area.So if you want to have a chance at meeting your most intriguing matches, you need to have the best possible profile, photos, and messages.”In my guise as a middle-aged American male, it’s my job to pursue women on our clients’ behalf.”If there’s a message that the client doesn’t like, we take it out of rotation.” After the Matchmakers have made contact, the Closers then step in to keep up the flirty banter and, hopefully, get their client a date.Clients are sent weekly emails to alert them of numbers we’ve scored or, for Platinum clients, when and where to go for a date we’ve arranged.“Let her know what you want in a woman and make her explain why she fits those criteria.”“I’m not a psychologist or self-proclaimed expert in the multiple facets of human psychology,” Valdez told Quartz in a phone call.“I consider myself to be a marketer, a matchmaker, and a dating expert.” He lists the books he’s read that inform his methods: Malcolm Gladwell’s “Online dating takes effort, and effort equals time,” he continued.

“Online dating is a numbers game,” he would write in the Vi DA training manual years later.

His idea for a digital-dating-assistant service started in 2009, when he was frustrated with the amount of time it took to search for matches online.

“I was working 60 to 70 hours a week and simply didn’t have time to keep up with online dating,” he said.

“Before my life had gotten so crazy, I’d managed to develop some material that worked really well on the dating sites I was using.

But I was at the point where I was only able to return messages sporadically, which obviously didn’t go too well with the matches I was interested in.”“I found myself wishing there were two of me,” he continued.

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