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But now the mobile market is mature enough for a sea change."Smartphones provide all the critical pieces for these new services.Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW.It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope."It is a holy grail." In the 1990s Sideman studied art and technology in New York.He was part of a group that believed everyone would soon be the star of their own reality television series, all broadcast on the web.

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When pressed on details, Ballou declined to comment further.That included the infamous Josh Harris, a dot-com millionaire who imploded for his live audience, chronicled in the documentary We Live in Public."I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.He works behind the counter at a deli in Brooklyn, a small shop that does a brisk business in snacks, coffee, and cigarettes. I started to act like people were there watching, and that’s when they showed up.” Abuhamdeh’s routine was subtle.In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on You Now, a live streaming service. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera.We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.He tried and failed to launch a general purpose live streaming service with Justin. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense.They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." You Now is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming."It is a dream that a lot of people have been thinking about for a long time," Sideman told me, relaxing at a conference table in his midtown New York office.More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.This growth is part of a broader boom in live streaming services.

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