For customers’ sake, hotels and OTAs are supposed to be business partners, right? Lots of hotels try to fight this battle, but the majority are either ill-prepared or only half motivated to actually fight. The battle with OTAs will not go away though and the only sure thing is that at least some OTAs will always continue to find new ways to outsmart and undercut hotels and competitors.As search engine marketing became the number one source driving visitors to OTA websites the OTAs continued the battle to outwit and outbid each other through search engines.This battle drove Cost Per Click through the roof and search engine marketing became so expensive that OTAs had to find other ways to drive traffic.Pete and Kaia went public with their relationship in mid-November, and were later papped kissing during a romantic holiday in Miami. Join Delaina Dixon as she takes you around the globe to explore celebrity-favorite hotels, bars, restaurants and hot spots! It almost didn’t happen though so soon, he recently opened up that he was extremely “hesitant” about getting remarried.
You never had a chance to compete in this expensive battle and today there simply is too little direct hotel bookings left through your website for OTAs to be really interested in…Today OTAs are entirely focused on stealing bookings from other OTAs.
When an OTA is undercutting other OTAs you not only lose bookings from the OTA that is undercut, but also rankings on this OTA.
Ranking on major OTAs is driven my many factors, but conversion, actual sales volume and rate parity are all very important factors, so once rate parity improves the conversion will go up, sales will go up and then rankings will improve, causing a positive domino effect and a lot more bookings.
You obviously have to work with your wholesalers as well and make sure you control what they do with their rates, but as more and more wholesalers are connected with each other that exercise is also often a huge time waster.
What is more important, and more effective, is to inform the concerned OTA formally that you terminate all cooperation and will not accept ANY customer that has booked through them. Yes, you most likely will end up with a very upset customer at the reception.