New adult dating site

As a quick aside, there’s a controversial history between Whitney Wolfe, founder of Bumble, and Justin Mateen, co-founder of Tinder—making the Match Group’s attempted 0 million acquisition of Bumble that much more contentious.Overall, it’s a difficult market to break into because of the nature of the product.

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On the opposite end of the “casual to serious” dating spectrum, Tinder pairs potential hookups based on a mere glance and swipe of a photograph, is easy to use, and is user-friendly, generating 1.2 billion profile views and 15 million matches a day.Match’s size works to its great benefit since users switch frequently between its sites.With so many dating sites, it can encourage customers to try out its other sites as well.Others, however, predict that revenue is expected to grow 25% by 2020. According to the Pew Research Center, between 20, online dating usage has tripled among those between the ages of 18 and 24.Beyond its existing users, dating services benefit from tailwinds such as an untapped market, increasing millennial spending power, young people delaying life milestones such as marriage and home purchasing, as well as working longer hours.However, when it comes to user engagement, Grindr (12 hours 26 minutes/month), Tinder (2 hours 39 minutes/month), Ok Cupid, and Bumble are at the top.And, while Tinder is the most popular among 18-29-year-olds, is most popular for the 30-44 demographic.Still, when it comes to actual ownership by company, these two models become more blended.The biggest player in the online dating game, the Match Group, dominates 25% of the market share.In fact, a January 2018 Statista survey revealed that 12% of 18-29-year-olds admit to being in a relationship with a partner or spouse that they met online.If you continue to have doubts, consider that there are now over 1,500 dating apps or websites looking to draw single men and women to their product, and to match them with one another.

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