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Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.

Meanwhile, 60% of non-users thought that online dating was a more dangerous way of meeting people and 24% deemed people who dated online were desperate, compared to 45% and 16% of online daters, respectively.

Some sites are completely free and depend on advertising for revenue.

Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.

At the same time, usage among those between the ages of 55 and 64 doubled.

People in their mid-30s to mid-50s all saw noticeable increases in usage, but people aged 25 to 34 saw no change.

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  1. One of the ways to make observational data more useful, more accurate, more reliable and trustworthy is to link datasets so that you can triangulate, fill in the gaps, and have a more complete understanding.