Sex gay dating
In 2015, it conducted a survey with the San Francisco AIDS Foundation and Centers for Disease Control to gauge its users’ awareness of Pr EP (pre-exposure prophylaxis), a daily regimen that can protect users from contracting HIV.
The company also participated in a University of California, Los Angeles, study that showed using the app to push banner ads and notifications for free HIV home test kits was an effective way to reach high-risk populations.
Since the 2009 launch of Grindr, the first and most ubiquitous of the set, gay dating apps have racked up north of several-dozen million users in some 200 countries (including Cuba! Grindr says that its users average 54 minutes on the app per day.
Grindr, for instance, seems to be looking to shed its scurrilous image as “just a hookup app.” In March, the company that pioneered the geolocation-based, casual sex–facilitating sensation launched the online magazine Into.
CEO Joel Simkhai told in a recent interview that “millions of Grindr users [were] asking us to figure out what’s going on around them,” so the company decided to start curating culture-minded content.
They’re helping, in other words, make the connections so many queers have been yearning for all along.
This isn’t to suggest that having an out presence in public spaces is the only thing that matters for strengthening the community, especially when vulnerability often attends visibility.