WEB DESIGNERS AUTOMATICALLY GRASP THIS PRINCIPLE AND APPLY IT TO THE WEBSITES THEY CREATE And good for them.
Research from Melbourne University vindicates their instinctive belief that attractive websites are more trustworthy—and thus more likely to convince prospects to buy.
In a video discussing the research I mentioned before, its author Dr Brent Coker explicitly explains…
They always have difficulty finding information, so they need support in the form of a strong sense of structure and place.
Start your design with a good understanding of the structure of the information space and communicate this structure explicitly to the user.
When I quizzed him further, Brent added that “well balanced” means most importantly that the site conforms to the Golden Ratio—as well as having a carefully-selected color palette: This is a site I created.
The spiral is known as a Fibonacci Spiral, and the boxes show the Golden Ratio, which is found in many things we consider particularly attractive.