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Not only your IP address is now available to these third parties, but also your location, your system hardware, the information about the browser you’re using, or even whether your device is in hand or sitting on a table.
All these make the porn advertisers build detailed profiles that can be easily shared with other companies.
Your viewing habits are certainly not something you want to be publicly available. Whether it is a porn site or an online dating site, your history can affect your online reputation, and can be used against you.
One visit to the “wrong” website can result in you being blackmailed, or your IP can be blacklisted by the popular online services. For those who are not in the know, this is a dating website that is focused on facilitating extra-marital affairs.
So, the next time you’re thinking about visiting an adult website, or any website that deals with sketchy subjects, make sure you’re using a virtual private network will encrypt all your activities, delivering any shared information through a secure tunnel between two interfaces.
Your IP address will be also hidden, so it will be a great challenge to hackers to link that data to your identity.
According to the Wall Street Journal, around 30 million Americans regularly watch porn.
In summer 2015, an unknown band of hackers hacked this service.
They threatened its owners to leak the entire database unless the website was shut down. They badly want users to return and keep using their websites.
When you click a link on a website, besides the first-party request (to get a webpage you want to see), you also send a third-party request.
This one is directed at the numerous advertising trackers linked to the site, so they can prepare “accurate” links exactly for you.