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And their negative feelings have hurt the industry as a whole.
As trust in the system erodes, fewer people want to sign up for a paid subscription, which means there are fewer people to talk to online, which further damages the site’s reputation.
The Scoop: Free And has earned a stellar reputation in the dating industry by always putting its members’ needs first.
The goal is to offer high-quality services for high-quality singles, without tacking on a high price tag.“I want us to be recognized by our members as a trusted, friendly, approachable brand,” Tim said.“When people talk about Free And Single, I want it to be in a positive way.The number of members logging in per month went up by 20%, while the number of monthly active users increased by over 30%.As it turns out, singles are more likely to use the site frequently when chatting and matching is totally free. Free And Single has increased its number of completed profiles by 43%, and the number of messages sent on the dating site has multiplied by 150%. “Word-of-mouth has increased dramatically, leading to more people joining and trying us out.” In fact, when Free And Single surveyed its new members last year, 60% of them said they joined the site because of a friend, colleague, or family member’s recommendation.Response to its recent updates has been largely positive, and its influence has grown as people spread the word about its free services.Big things are on the horizon for the UK-based dating site, including an expansion overseas.“We’ve been getting a much larger following in the US over the past few months,” Tim said, “which is great but also daunting.We need to make sure that the site is US-ready and speaks in their language, rather than limey English.” Tim and Paula originally designed Free And Single to be a high-quality dating site with a low price tag.They put “free” right there in the brand name because they had resolved to buck the typical subscription-based business model and offer more free tools than any of its competitors in the UK do.The dating site started out by offering free communication to all women on the site. Single women could join and start chatting with anyone who struck their fancy.